HUGO's DNA is all about making maximum impact with minimal 'try hard'.
Slip this dress shirt on for size: it follows all the rules with its concealed placket, double cuffs and cutaway collar but that signature charm comes through in the rich structure of the cotton and the slick lines of the cut.
Peek inside the collar for that hard-to-miss pop of red. Why not throw in scarlet cufflinks to show you know your brands?
An expertly cut slim fit shirt sits close to the body and gently accentuates your physique but is more relaxed than an extra slim fit version. This is the shirt we recommend to set off a slim fit suit and create a crisp silhouette around the chest and shoulders. Ideal for business meetings and formal occasions, the perfect slim fit shirt is a must-have for any snappy dresser.