This product is no longer available.
HUGO's DNA is all about making maximum impact with minimal 'try hard'.
Slip this dress shirt on for size: it follows all the rules with its concealed placket, double cuffs and cutaway collar but that signature charm comes through in the rich structure of the cotton and the slick lines of the cut.
Peek inside the collar for that hard-to-miss pop of red. Why not throw in scarlet cufflinks to show you know your brands?