Sir Edwin Hardy Amies established his namesake label on London’s Saville Row in 1945. At the time, the storied street was home to England’s menswear elite, but Sir Hardy made a name for himself shaking up the tailoring establishment in a newly optimistic post-war Britain.
It might come as a surprise, then, that the designer actually specialised in womenswear at this point and was the official outfitter of Queen Elizabeth II. It wasn’t until 1959 that he launched a ready-to-wear menswear collection – a rarity in Saville Row, which until then was all about bespoke orders for very wealthy customers. By doing so, he’s widely credited with making menswear more mainstream so that finely tailored clothes were accessible to regular working men and not just the upper classes.
Over 70 years since founding, the brand’s still rooted on Saville Row, with a flagship store just a few doors down from its original address. Today it more than holds its own among the best of British tailoring with its fine line of suiting and gentlemanly accessories.
So what sets a Hardy Amies suit apart from the rest? The brand stays true to Sir Hardy’s original vision of great style for all men, with smart, functional tailoring that’s made for the modern workplace.
Fabrics are reliably as good as you’ll find on far more expensive suits. Think pure wools and luxury blends with a touch of mohair or silk and an understated sheen. Suits come in a versatile, modern fit that’s as at home in formal offices as it is more relaxed occasions. It’s cut to be more generous around the shoulders, chest and arms but still finely tailored for an overall sharp shape.
Inside, linings are either full and monogrammed or minimal and lightweight, but always expertly crafted. And as a final flourish, mock horn buttons are signed off with the brand’s logo. The Hardy Amies collection at Moss Bros. also includes crisp cotton shirts, elegant leather shoes and finely crafted ties and pocket squares that’ll finish off outfits with typical Hardy flair.
In a nutshell: if you’re looking for beautifully made menswear to make a refined statement at work, weddings or other celebrations, Hardy’s the brand to go to.