Think of German design and you’re likely to think of understated quality, clever engineering and a serious eye for the details. And while you’ve probably got one of Germany’s prestigious car makers in mind, the description also fits one of its most famous clothing brands: Hugo Boss.
With a rich history in menswear dating back to 1924, Hugo Boss has tailoring at its core. Today its HUGO label delivers simple, sharp suiting that’ll upgrade your work wardrobe.
So what can you expect from a HUGO suit? Jackets and trousers are precision-cut in a modern, tailored fit that’s just a touch slimmer than other brand’s tailored fits. The brand is also celebrated for its premium fabrics, sourcing quality virgin wool from the best Italian mills. Many of its cloths are fil-à-fil or end-on-end – a type of closely woven cloth that alternates light and dark warp and weft threads to create a tactile, heathered effect.
You’ll find these cloths in mostly refined colours but also in bright, bold hues and micro patterns all designed to make you stand out without ever looking like you’ve tried. Some might call it ‘relaxed elegance’, but we’d go as far as to say ‘promotion material’.
Subtle signature touches like red stitch detailing under the collar, mother of pearl buttons and built-in pocket squares all add up to suits that’ll show your boss you mean business. Also worth noting: HUGO tailoring comes as separates, so you can get the most out of individual pieces by mixing them with what’s already in your wardrobe.
And finally, for those who subscribe to the HUGO commitment to the details, the range also includes a tight edit of shirts, bags and accessories all realised in the same quality of materials and considered aesthetic. Ideal to round off your outfit in well-formed style, or a real treat to gift to someone who appreciates the finer things in life.