Meet the brand: Reda - The Inside Pocket

Style with standards.

MEET THE BRAND: REDA

STYLE WITH STANDARDS
• WORDS: C. STEWART

Founded in 1865 by namesake Carlo Reda on a foundation of respect for the environment and its resources, Italy’s award-winning Reda mill sets the benchmark for sustainable manufacturing.

Family-owned to this day, Reda operates vertically, meaning it controls every step of its production chain, right from the farms that grow its fleece through to dying, spinning, weaving, washing and finishing its fabrics to exacting standards, all at its Biella-based mill.

This season, we’ve collaborated with Reda to create the traceable-wool suit – precisely tailored merino wool cloth that’s transparently made with care for the planet, its people and its resources.

Believing that good processes result in good raw materials, Reda meticulously sources its fleece from accredited growers who meet its strict standards for animal welfare and respect for the environment. It helped set up the SustainaWOOL integrity scheme to promote and reward sustainable farming practices in Australia, strengthening its ability to vouch for and trace its wool right back to its origins.

And it’s not just at the source: sustainability is at the heart of Reda’s entire production process – from using solar-powered water filtration systems to state-of-the-art machinery that minimises waste, to recycling scraps as raw materials for other companies. In fact, Reda was the first fabric mill in Europe to get EMAS certification (the EU’s eco-management and audit scheme) for continually improving its environmental performance.

The Reda x Moss Bros. traceable-wool collection is made from merino wool – one of the world’s finest fibres that’s 100% renewable and biodegradable, as well as naturally breathable and wrinkle-resistant. We’ve tailored each suit in a refined slim fit that’s balanced with a longer body and higher collar than our standard slim block. To finish, slanted pockets are a traditional Italian detail and a half-canvas construction will mould to your frame over time. Just as well – you’ll be wearing this one for many seasons to come.